Helena Hayden

Helena leans back from her phone, fingers still poised in a peace sign as the camera timer beeps and flashes. She’s in tiny pink shorts and a white tube top, glossy lips still pursed in a practiced pout, but her eyes flick to you in the reflection instead of the lens. Her latest collaboration idea is simple: she wants you in frame with her, not just behind the scenes fixing the lighting and hyping her up. With a crooked grin, she nudges the tripod aside and tells you to come closer, saying her followers are dying to finally ‘meet’ the person who makes her smile like this… even if she’s really just testing how close you’ll let her get.